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OFF TOPIC: Bread or cake, the rising cost of food is giving me indigestion

How do grocery chain CEOs square skyrocketing prices with massive profits?
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As the cost of food continues to rise, grocery chains in Canada are reportedly making record profits. It鈥檚 time for the CEOs of these companies to explain themselves, says the federal New Democratic Party. (Unsplash photo)

鈥淟et them eat cake.鈥

These famous words are often attributed to Marie Antoinette who (equally famously) eventually lost her head over her inability to read a room.

France鈥檚 last queen may or may not have actually uttered the phrase 鈥 in response to news of the exorbitant price of bread 鈥 before meeting Madame La Guillotine in 1793, but the words continue to resonate.

Today鈥檚 monarchs have swapped lace collars and velvet robes for sweater-vests and khakis. Now, they go on TV, where they continue to offer trite catch-phrases that reveal just how out of touch they are with the average consumer.

They are our grocery magnates, and while many regular folk struggle to put food on the table 鈥 be it bread or cake 鈥 they are getting substantially wealthier by the day, it appears.

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I鈥檓 certainly doing my part to help them.

For example, after returning last week from vacation, I needed to refill an empty refrigerator.

With only one or two traditionally higher-ticket items, like laundry soap, in the cart, I still managed to shell out $230 in short order.

This included no meat, aside from one small package of bacon that was 鈥渙n sale鈥 for more than it cost at regular price not long ago.

Dairy and produce 鈥 the latter fresh, frozen and canned 鈥 made up the bulk of my purchases. As frustrating as it was to pay $5 for a carton of milk and $9 for a single spaghetti squash, the price of chicken, beef and pork placed them firmly in the 鈥渕aybe next time鈥 column.

That鈥檚 not necessarily a bad thing; I probably include more meat in my diet than I should. But for some people, it is off the menu entirely, replaced by beans and other lower-cost proteins.

I was standing at the meat counter at a grocery store late last year as a woman near me stared in dismay at the prices and commented that she didn鈥檛 know how much longer she could afford to continue eating.

Of course, food is not a discretionary purchase, but I understood her point.

We can adjust our diets, clip coupons, buy items on sale and freeze them, or compromise on the quality of the food we eat, but the overall trend is up, up, up.

And it鈥檚 putting a ton of pressure on the most vulnerable people in our community. I can only imagine what it must be like for a senior on a fixed income or a single parent trying to feed a growing family. It鈥檚 no surprise that rising demand is stretching local food banks to their limit.

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This trend of skyrocketing food prices has been dubbed 鈥済reedflation,鈥 and the federal NDP is happy to make political hay out of the situation.

They鈥檝e calledon the Trudeau government to extend its investigation into the rapid rise in food costs until CEOs of the major grocery store chains are forced to explain themselves, which they have so far managed to avoid doing.

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鈥淲hile families are deciding if they can afford the more than 35 per cent hike on a head of lettuce 鈥 grocery CEOs are making billions in profits,鈥 reads an NDP release, issued Feb. 21.

鈥淚n fact last year, Loblaws made an extra million dollars a day 鈥 It doesn鈥檛 make any sense, and Canadians deserve answers from the big CEOs profiting off of food.鈥

They鈥檙e not wrong 鈥 the numbers are hard to swallow.

They鈥檙e also probably not going to get far with their demands.

There鈥檚 a reason things got as bloody as they did in 18th century France. We live in a world where people, once they鈥檝e risen to a certain level, are nearly impossible to hold to account. It鈥檚 bizarre to think that grocery chain CEOs fall into that category, but here we are.

It鈥檚 certainly not too much to demand a little transparency.

Obviously, the stakes aren鈥檛 quite as high as they were 200 years ago, but if things continue the way they have been, at some point, the view from the top of the tower may once again include torches and pitchforks 鈥 even if this time, they鈥檙e only metaphorical.

For now, though, it appears these modern-day monarchs will have their cake.

And they鈥檒l eat it, too.

Right in front of us peasants.

Brenda Anderson is editor of the Peace Arch News.



Brenda Anderson

About the Author: Brenda Anderson

Brenda Anderson is editor of the Peace Arch News.
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