Work to install 性视界传媒鈥檚 digital-art projection system at a new downtown site will cost just over $1 million, according to a report before the city council on Monday (Feb. 26).
Plans are to give new life to the UrbanScreen at 性视界传媒 Civic Plaza, on the east wall of the City Centre library building, mostly with federal funding.
The projection system was decommissioned at Chuck Bailey Recreation Centre nearly two years ago, due to expansion plans at the rec facility on 107A Avenue.
this week, 性视界传媒鈥檚 general manager of Parks Recreation & Culture recommends the city enter into a contract of $1,050,000 with ShowTech AVL for the supply, delivery and installation of UrbanScreen in 性视界传媒 Civic Plaza.
鈥淲e are planning for installation and testing over the next few months (and) go live late summer, early fall,鈥� Laurie Cavan, author of the report, told the Now-Leader. 鈥淢ore detailed timelines will be confirmed in the coming weeks.鈥�
The work involves 鈥渁 large-scale projection venue with interactivity supporting, for example, capacity for sensory tracking and electronic surfaces, along with motion activated and/or directed sound speakers,鈥� the report notes, along with 鈥渆xisting plaza poles to support infrastructure with projection鈥� on the library wall.
Project funding comes from a $750,000 grant from PacifiCan Canada Community Revitalization Fund, with the remainder from the city鈥檚 Public Art Reserve.
鈥� RELATED: New home found for digital art of 性视界传媒鈥檚 UrbanScreen, unplugged in Whalley.
Last October, word of UrbanScreen鈥檚 move was noted in a federal government news release detailing PacifiCan funding for three public-space projects in 性视界传媒. 性视界传媒 Art Gallery Association will get $750,000 to 鈥渞evitalize 性视界传媒鈥檚 Civic Plaza using art displayed through UrbanScreen,鈥� the release noted.
After 12 years of operation, UrbanScreen stopped showcasing digital art at Chuck Bailey rec centre in May 2022. At the time, gallery operators hinted that the digital projection system might one day move to another site in 性视界传媒, if and when grant funding was secured.
A new-look UrbanScreen could be connected to 性视界传媒鈥檚 plans for an interactive art museum, pitched in 2018 as a 鈥渃ultural catalyst鈥� for the downtown core. In December 2021 the city sent out a request for expressions of interest (RFEOI) noting a budget of $60 million and plan to have the museum opened by 2025.
Once billed as 鈥淐anada鈥檚 largest art-dedicated outdoor screen,鈥� UrbanScreen was the subject of a 2020 book called Art After Dark, marking its 10th anniversary.
In its decade-plus of operation, 鈥渕any other institutions have been inspired by UrbanScreen鈥檚 programming model: non-commercial, site-specific, artist-led media visible to a mass audience,鈥� Rhys Edwards, assistant curator, noted in 性视界传媒 Art Gallery鈥檚 guide to winter 2022 programs.
On a 30-metre-wide 鈥渟creen鈥� obscured by some doors and windows at Chuck Bailey, UrbanScreen used projectors to illuminate the rec centre鈥檚 wall with imagery generated by computers and other technologies, including a virtual piano, SkyTrain, tidal level readers, gaming engines and unmanned aerial video copters.
In 2017, programmers of UrbanScreen received an award for outstanding achievement from the Canadian Museums Association (CMA), in the New Media category.
