The City of White Rock has decided, on a split vote, to spend close to $9,000 for an online survey to evaluate the effectiveness of the White Rock Business Improvement Association (BIA).
Any decision on renewing the organization鈥檚 mandate for another five years (done by city bylaw) will hinge on results of the survey.
At its April 15 meeting, council endorsed staff recommendations to commission the survey, directed at all businesses and property owners in the city who are charged a levy for the BIA.
But councillors were divided on the cost, advisability and scope of the survey.
Coun. Christopher Trevelyan described such outlay, for a study of the BIA alone, 鈥渁 non-starter.鈥�
鈥淭he BIA does a fantastic job in our city,鈥� he said.
鈥淲e should (consider ourselves) lucky to have the volunteers who give their time up to create events, support local businesses (and) be a really active partner of the city. To be constantly going after them 鈥� I don鈥檛 understand why.鈥�
Estimated cost of the survey, to be carried out by consultants The W Group, is $8,875.
The current BIA bylaw remains in effect until Dec. 31, a report from corporate administration director Tracey Arthur noted.
鈥淚n order for the BIA to continue following this year, a new bylaw must be established,鈥� Arthur told council.
Following direction received from council at the March 25 meeting, Arthur, chief administrative officer Guillermo Ferrero and BIA executive director Alex Nixon met to discuss parameters and a timeline for the survey.
The survey would elicit response from some 282 properties and 360 retail businesses, the report said.
Purpose of the survey, as outlined in the report, is to measure how well the BIA is delivering on its mandated activities, the perceived level of benefit derived by members, the level of participation in activities by BIA members, the level of communication members have had with the BIA over the past year, and feedback on how the BIA can give members even greater support.
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Notably voting in opposition to the recommendations 鈥� but for different reasons 鈥� were Couns. David Chesney, Ernie Klassen (formerly a White Rock BIA president) and Trevelyan.
Chesney, a critic of the BIA鈥檚 current focus on producing high-profile music events and festivals, voiced concern the survey did not go far enough. He noted it seemed to ignore the original questionnaire for BIA members proposed by Couns. Michele Partridge and Elaine Cheung at the March 25 meeting.
鈥淚 think this survey has been very much whitewashed,鈥� Chesney said. 鈥淭his seems to be 鈥榙o you like these things that the BIA has done for you.鈥欌��
A response from Ferrero that elements from the original questionnaire could still be included 鈥� but that current questions were suggested by the consultants as being most 鈥渦ser-friendly鈥� for members 鈥� also failed to satisfy him.
鈥淭he reason we鈥檙e even doing this is the majority of this council was not overly enthused about how the BIA has functioned in the past,鈥� Chesney said.
Klassen, however, was concerned that council鈥檚 call for a survey has 鈥済ot the whole business community in an uproar in White Rock.鈥�
鈥淚 think we need to acknowledge that what we鈥檙e doing is probably not the best approach,鈥� he said, adding that rumours have added to confusion about how much businesses are paying in BIA levies, although the amount can vary widely because it is tied to property square footages.
For his own small floral business on Johnston Road, he noted, the levy amounts to 鈥渂etween $40 and $45 per month.鈥�
鈥淚鈥檓 100 per cent in favour of doing a survey and trying to make sure that the BIA represents what the businesses like, but we鈥檙e now taking $9,000 of taxpayers鈥� money to do this survey. 鈥� I鈥檇 like to suggest we take this one step further and see how both the BIA, and the city, can improve the business climate.鈥�
Trevelyan said he had heard no complaints from businesses about the BIA in the last six months, but many complaints about city permit wait times 鈥渁nd other challenges facing businesses.鈥�
He echoed Klassen鈥檚 call for a broader survey of issues impacting business, including ways the city could be helping more.
鈥淟et鈥檚 talk about the BIA, let鈥檚 talk about bylaws, let鈥檚 talk about wait times, let鈥檚 talk about crime, let鈥檚 talk about garbage.鈥�
Partridge, however, said she was satisfied with the survey as proposed, and suggested that gathering input from BIA members was a positive and direct step the city could take in support of business and property owners.
Cheung, too, was supportive of the proposed survey, and questioned Klassen鈥檚 statement that businesses are in an 鈥渦proar.鈥�
鈥淚s it not good to find out the BIA is serving their mandate for what our business community is?鈥� she asked.
鈥淒o we know (whether) they鈥檙e spending 60 per cent, 70 per cent, 80 per cent running concerts only and not helping advocacy (for business)? I鈥檇 like to know 鈥� we could be tweaking the mandate, is all I鈥檓 saying.鈥�
At Nixon鈥檚 request the three-week survey will start on May 17, after he returns from a scheduled leave. Arthur said a report can be brought back to council by the June 24 council meeting, after which council can decide how it want to proceed with a new bylaw.
If council wants to initiate a petition process among BIA members on the organization鈥檚 future, staff recommend it take place in September, after the summer break, to maximize awareness, Arthur said. This would allow enough time for a final consideration of a bylaw to take place in October, she added.
