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性视界传媒 a launch city for new Food Link app powered by volunteer food-delivery drivers

United Way BC aims to tackle food insecurity in the province
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Lettuce is bagged for delivery during a United Way BC 鈥淔ood Hub鈥 event in Vernon. (Submitted photo)

性视界传媒 is among B.C. pilot-launch areas for a new mobile app designed to tackle food insecurity in the province, and volunteer food-delivery drivers are needed to help get the initiative off the ground.

The United Way BC鈥檚 , which went live Monday (March 6), is a demand-based app that 鈥渃onnects people with the healthy, nutritious, culturally appropriate food they need, when they need it,鈥 the organization says.

The goal is to reduce barriers to accessing quality food for British Columbians.

Non-profits can request specific community food needs for local food suppliers and organizations to fulfill, and volunteer drivers then deliver the food.

United Way BC says the app provides food businesses with a free and simple way to donate food to those in need 鈥渨hile ensuring all community members have dignified access to the food that is essential for wellbeing.鈥

Food Link is now live in 性视界传媒, Upper Fraser Valley and the North Okanagan, and will be rolled out in other areas of the province later this year. United Way鈥檚 goal is to have the app used B.C.-wide by 2025.

With the rising cost of food due to inflation, more British Columbians are experiencing food insecurity, which is defined by the Canadian government as the 鈥渋nability to acquire or consume an adequate diet quality or sufficient quantity of food in socially acceptable ways, or the uncertainty that one will be able to do so.鈥

In B.C. today, United Way says 15 per cent of people are considered food-insecure, which means that more than 726,000 people struggle to put enough quality food on the table.

鈥淭he issue is not that there is not enough food to distribute to community members in need, but rather it is an issue of access, both in terms of cost and people鈥檚 ability to get to the food they need,鈥 says Kim Winchell, United Way BC鈥檚 provincial director of Community Impact and Investment.

鈥淔ood Link addresses these challenges directly by acting as an easy-to-use and reliable connector between food organizations and businesses and non-profits and their program participants. Volunteers are critical to these connections.鈥

People can , and volunteers can sign up on the website . Volunteers must have access to a safe, reliable vehicle, and a valid B.C. driver鈥檚 license.



tom.zillich@surreynowleader.com

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Tom Zillich

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