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PODCAST: B.C. man breathes life into long-term care on social media

Off The Page: Healthcare meets TikTok with the Comox Valley鈥檚 Stu MacInnis
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Stu MacInnis is a registered health care assistant and shares his perspective on health care - and a few other things - on social media, particularly TikTok.

Long-term care and going viral on social media may not go hand-in-hand but registered health care assistant Stu MacInnis has made that happen.

MacInnis is a registered health care assistant who works in long-term care in the Comox Valley and shares his perspective on health care 鈥 and a few other things 鈥 on social media, particularly TikTok.

MacInnis is the next guest on the 搁别肠辞谤诲鈥檚 Off The Page podcast set to be released June 22.

A video he created last month received nearly half a million views, while others have received more than four million views.

Despite going viral on social media, MacInnis wasn鈥檛 always a fan of the various platforms.

鈥淲hen I was in (health care aide) program at North Island College in the beginning of 2020, I had never really heard of TikTok. We had some of the younger people in that class that were obviously involved in it and I actually spent a lot of time being the old curmudgeon, the old guy bad-mouthing (it),鈥 he explained.

鈥淭hen COVID hit and my schooling got sent home, and I don鈥檛 remember how I slid into it. I just got hooked like everybody else.鈥

He began posting videos and gained more than 1,000 followers, which allowed him to go live, and he posted live streams of the moon, Jupiter and Saturn, through his telescope with his phone.

It was through those videos that MacInnis gained traction and realized the social commentary that can happen through the platform. He found a video that he 鈥榮titched鈥 with - a tool that allows a creator to combine another video on TikTok with the one he was creating.

The 鈥榮titched鈥 video was with another healthcare worker who asked: 鈥淲hat is the part of healthcare that you wish the public knew that they don鈥檛 generally know about your particular specialty in healthcare?鈥

His response has garnered more than 350,000 views.

鈥淚 think part of it was just sort of authenticity. A lot of times you see videos on Tiktok and there鈥檚 a lot of editing, and they鈥檝e got sound in the background, (but) it was just me being authentic,鈥 he explained. 鈥淎nd that was one of the things a lot of people said in the comments section was, 鈥楾hat was so real, that was so heartfelt,鈥 which it was and I think it also hit people because so many people have family members in long-term care.鈥

MacInnis added he wanted to convey the passion behind what he and his colleagues have for their jobs.

鈥淚 have sat at the bedside with a number of residents as they鈥檝e transitioned from this to life to whatever鈥檚 next. And I consider it an absolute privilege to be there with them for them at that moment, and for the families.鈥

As for what he wants to do next with social media? You鈥檒l have to listen to the episode to find out.

To listen to the full episode, download Off The Page on , and everywhere podcasts are heard, or visit .

New episodes of Off The Page drop every Wednesday.

To submit podcast topics or guest ideas, email offthepage@comoxvalleyrecord.com.



Erin Haluschak

About the Author: Erin Haluschak

Erin Haluschak is a journalist with the Comox Valley Record since 2008. She is also the editor of Trio Magazine...
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