When 性视界传媒鈥檚 Riaz Virani wanted to get back to a healthy weight, it was important that a focus on healthy nutrition was the cornerstone of his efforts.

Working in the health and wellness industry, Virani understood that safe and ultimately long-term weight loss requires both a healthy approach and lifestyle changes that would prevent him from slipping into those old habits once the weight came off.

Fortunately for the owner of the , the solution was as close as nutrition section.

鈥淚 lost 30 pounds and feel really good with it,鈥� Virani says. 鈥淚鈥檝e continued to live a healthy lifestyle and kept it off.鈥�

What it is: Developed with evidence-based guidelines for long-term weight loss management, 鈥檚 proven, four-phase protocol features two key components: a 12-month stabilization period and healthier lifestyle education to help maintain long-lasting results.

A wide array of nutritional food products is one-half of the program, complemented by ongoing one-on-one coaching and customized lifestyle guidance tools.

Typically, you鈥檒l use Ideal Protein for two meals and a snack each day 鈥� everything from shakes and soups to chips and pastas 鈥� which can be augmented with fresh veggies or other appropriate favourites, then create your own third meal following the healthy protein, low-carb guidelines.

Your one-on-one, in-store weekly coaching also includes assessment with the Medicine Shoppe鈥檚 body scanner.

鈥淚t helps you track your progress but also your muscle,鈥� Virani says.

Any questions? Your coach is just a call or email away!

How it works: Essentially, you鈥檙e tackling the root cause of metabolic syndrome 鈥� the body鈥檚 overproduction of insulin 鈥� by restricting consumption of sugars and carbohydrates, and lowering poor fat intake while maintaining adequate protein to preserve muscle mass.

鈥淭he focus is not on losing weight, but losing fat,鈥� Virani says.

Hosting the program through the pharmacy also means that additional expertise is close at hand, along with the support from the Ideal Protein professionals.

Lasting results: In the two years since the introduced Ideal Protein, they鈥檝e seen great success.

鈥淲e鈥檝e had people who have lost 40 to 50 pounds and they鈥檝e been able to keep it off,鈥� he says. 鈥淲e find that once they鈥檝e been at it for three or four months, they develop a routine, which is what you want for long-term results.

鈥淲e often find that people enjoy the meals so much, they continue using them after they鈥檝e achieved their goals, and if they have questions, they鈥檙e welcome to keep seeking the coach,鈥� Virani notes.