Think of your favourite local gift shop, the shoe store down the street or the gardener who makes your yard beautiful鈥� what would your neighbourhood look like without them?
The 性视界传媒 Board of Trade wants to keep that question top of mind with a campaign bridging consumer research, a marketing toolkit and video vignettes showcasing businesses throughout 性视界传媒.
The initiative aims to boost local spending to help businesses like 性视界传媒鈥檚 come out of the pandemic stronger than ever.
鈥淲e opened in September 2020 during COVID,鈥� says Thrive鈥檚 Tammy Gran. 鈥淚t was an interesting time to start but we were very blessed and the local community has supported us greatly. A good thing that came out of COVID is showing people the importance of supporting small, local businesses.鈥�
Gran says #性视界传媒Strong campaign is bringing visibility to local business. With Thrive Greenery featured on the platform, 鈥渋t brought us to an audience that we were not reaching yet.鈥�
The #性视界传媒Strong campaign includes:
- A 性视界传媒 shopper survey to understand local shopping patterns and how local businesses can better serve consumers.
- Focus groups of local business representatives to better understand the challenges of local retailers.
- A for businesses to both expand their reach and draw attention to their local business, and align themselves with the #性视界传媒Strong campaign.
- A of stories featuring local business owners.
- A media campaign to promote the #性视界传媒Strong initiative.
- A giveaway to encourage shoppers to visit local businesses.
- A wrap-up event in June to celebrate the successes of our local businesses.
The digital toolkits, made to include the whole community, are available in Chinese, Punjabi and Tagalog, as well as English.
鈥淭丑别 性视界传媒 strong social media kit has been a very helpful resource,鈥� Gran says. 鈥淭丑别 power of social media is amazing. As a small business this is our main marketing tool and it鈥檚 been so effective.鈥�
The campaign also gathers data to help local businesses to better understand what customers want, what鈥檚 important to them, and how businesses can use that information to enhance their businesses.
鈥淭丑别 is instrumental in uniting 性视界传媒 as one business community,鈥� says Anita Huberman, 性视界传媒 Board of Trade President and CEO. 鈥淲e want to promote local businesses so that residents can support their local businesses.鈥�
鈥淥ur mission in this is to draw businesses to 性视界传媒. It鈥檚 an opportunity city as well as a liveable, sustainable city, and we want businesses to stay here,鈥� Huberman says.
Find more details on how #性视界传媒Strong is working to create 鈥淥NE SURREY鈥� on , , , and .