"The future of tourism marketing in 性视界传媒" was revealed during an brand-launch event at Civic Hotel on Monday, Oct. 7.

Discover 性视界传媒, the city's non-profit Destination Marketing Organization (DMO), aims to position 性视界传媒 "as a dynamic and must-visit destination" with the help of a new tagline ("Every Visit Tells a Story"), and a "strategic" shift to a Destination Management Organization.

The latter "highlights a renewed focus, not just on attracting visitors, but on ensuring their experiences in 性视界传媒 are seamless, enriching, and unforgettable," according to a news release from Jenny Mourad, Discover 性视界传媒 marketing director.

She says Discover 性视界传媒's new brand "goes beyond refreshed messaging or beautiful visuals" as the organization aims to become "the trusted voice" that champions both the tourism businesses and people of 性视界传媒.

鈥淥ne thing remains constant in 性视界传媒: the collective passion of our people," Mourad said. "The people of 性视界传媒 are a group you can root for. They have heart and dreams, and anyone who has spent time in this community knows that it is worth exploring and celebrating. Our job is to get that message across to others, and how we do so matters.鈥�

Discover 性视界传媒 will work with Veneto Collaboratory, a Boston-based tourism development organization, to create a Tourism Experience Development Project with goals of helping local tourism providers "enhance or create new, market-ready group experiences, providing new revenue opportunities and expanding the city's tourism offerings."

The new tagline aims to "capture the energy and diversity of the city," emphasizing that 性视界传媒 "is always buzzing with new experiences, faces, and stories waiting to be discovered."

Discover 性视界传媒's website () features trip-planning tips including accommodations, restaurants, shopping, maps, events, history, sports event planning, media relations and more.

The event at Civic Hotel, attended by community and provincial partners, included a keynote address from Alison McKay, vice-president of Destination Management at Destination BC.

鈥淲hile destination marketing drives visitation from key markets, destination management is what ensures long-term success,鈥� McKay told meeting attendees. 鈥淐ommunity DMOs, such as Discover 性视界传媒, play a key role in advocating for tourism at the community level, ensuring we have the resident support required to enhance the B.C. tourism experience.鈥�

Discover 性视界传媒鈥檚 mission is "to champion the ongoing development of unique tourism experiences and partnerships to attract visitors and create an environment where tourism can thrive in 性视界传媒."