Jamin Zuroski's work is on display, but you'll have to work a little to see it.
The N'amgis First Nation artist's work is being projected onto the walls of downtown businesses along Victoria's Government Street through an interactive art installation where the public pedals on stationary bicycles to see his designs.
When pedalled, the stationary bikes lined up near Lululemon light up, play music and project four different designs created by Zuroski that project onto the walls where they're visible as the sun drops over the Inner Harbour horizon.
The artist will be pedalling 60 minutes in the hopes of fundraising 60 items of new clothing on Dec 11 at 6 p.m. where he welcomes the public to join him at the art installations and donate clothing to The Mustard Seed charity.
Completed in partnership with the Downtown Victoria Business Association (DVBA) and LeMonde Studio, the public art activation runs through the end of the year.