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Taylor Swift鈥檚 Eras visit expected to add $157M to Vancouver鈥檚 economy

Tour鈥檚 conclusion expected to pack 150,000 Swifties into B.C. Place for 3 December shows
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Taylor Swift performs during the opening show of the Toronto dates of The Eras Tour, Thursday, Nov. 14, 2024. THE CANADIAN PRESS/Chris Young

Tourism body Destination Vancouver says Taylor Swift will bring an estimated $157 million economic impact to the city next week with the three final concert dates of the record-breaking Eras Tour.

Destination Vancouver says the forecast includes $97 million in direct spending on items including accommodation, food and transport.

It says the Eras Tour is expected to bring more than 150,000 Swifties to B.C. Place over the three shows from Dec. 6 to 8, and has resulted in more than 82,000 rooms booked across the region.

The tourism organization made the calculations with B.C. Pavilion Corporation, which operates B.C. Place, and says 70 per cent of direct spending will be from out-of-town fans.

It says the economic boost will bring more than $27 million in total tax revenue for all three levels of government.

The Vancouver dates that close out Swift鈥檚 two-year world tour come after six sold-out concerts at Toronto鈥檚 Roger鈥檚 Arena, which spanned two weeks and concluded Saturday.

Destination Toronto had estimated $152 million in direct spending, which was expected to grow to $282 million as the money continued to circulate.

The Eras Tour has touched down in five continents and will have clocked nearly 150 performances by the time it鈥檚 over.

Destination Vancouver says fan events are planned across the city, including 13 Taylor Swift-themed lighting installations in the downtown core starting Friday and ending a week later on the day of the first show.

鈥淒estination Vancouver volunteers will be on hand to assist fans with directions and information over the concert weekend and to hand out special 鈥榁ancouver鈥 friendship bracelets,鈥 the organization says.

Mayor Ken Sim says in a news release about the economic impact that he is 鈥渢hrilled鈥 Vancouver was chosen to host the last stop on Swift鈥檚 tour.

鈥淭his iconic event hasn鈥檛 just captivated audiences around the world, it has translated into a huge economic boost for every city it has visited, and Vancouver is no exception,鈥 Sim says.

鈥淰ancouver is proud to be a world-class city, and hosting an event of this scale only strengthens our place as a top-tier global destination.鈥

Destination Vancouver says B.C. charities have also been 鈥渟ignificantly boosted over the last month through donations of tickets and prize packages鈥 via its Community Benefits Program, with the tickets auctioned or raffled to raise funds.





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