After a year of anticipation, Taylor Swift鈥檚 Eras Tour lands in Vancouver on Friday, with the first of three shows at BC Place. Sunday鈥檚 performance will be the last show of the entire tour.
Here are some facts about Swift鈥檚 record-breaking tour.
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A Place in This World
The Eras Tour began almost 21 months ago, on March 17, 2023, in Glendale, Ariz., and has covered 19 countries on five continents over a 149-show schedule that included North American cities as well as London, Tokyo, Singapore and Sydney.
Would鈥檝e, Could鈥檝e, Should鈥檝e
The number of total countries visited and concert dates would have been even higher, but three shows scheduled in Vienna, Austria, in August were cancelled after police foiled an alleged terrorist plot.
Everything Has Changed
According to music industry publication Pollstar, The Eras Tour is the first ever to break the billion-dollar mark after bringing in US$1.04 billion in revenue up to Nov. 15, 2023. The publication says about 4.35 million tickets were sold for the first 60 dates on the tour, and Swift will likely gross more than US$2 billion after the Vancouver shows are finished.
If This Was a Movie
Swift鈥檚 success has not been limited to concerts. The movie, 鈥淭aylor Swift: The Eras Tour鈥� became the highest-grossing concert documentary film in history, taking in more than US$261 million at the box office worldwide 鈥� about US$180 million from North America alone.
Long Story Short
The records extend into the literary market, where Swift鈥檚 鈥淓ras Tour Book鈥� sold about 814,000 copies over the U.S. Thanksgiving weekend, all exclusively through retailer Target. It was the biggest publishing launch of 2024 so far.
Shake It Off
Swift鈥檚 concerts have also been compared in scale to natural phenomena, with seismologists in the U.S. Pacific Northwest detecting signals equal to a 2.3-magnitude earthquake for a July 2023 concert that drew more than 70,000 fans to Seattle鈥檚 Lumen Field.
The Last Time
At the Eras Tour鈥檚 only other Canadian stop in Toronto last month, tourism industry estimates put the six-concert slate鈥檚 anticipated economic impact at $282 million. That includes $152 million of direct spending during the 10 days the tour was in the city.
You Need to Calm Down
Telecom giant Rogers Communications says Toronto concert goers shattered the single-event data usage record for Rogers Centre where the shows were held. The company says fans at the Nov. 21 show used 7.4 terabytes of mobile data 鈥� the equivalent of the storage capacity of about 10,000 CDs.
End Game
Vancouver tourism officials say the final three shows of The Eras Tour will generate an estimated $157 million in economic impact for the city, including $97 million in direct spending on accommodations, food, retail and transportation. More than 70 per cent of that will be coming from visitors outside of the city, translating into more than $27 million in tax revenue.
Is It Over Now?
Swifties at the shows this weekend might break BC Place鈥檚 attendance record of 65,061, set in September 2023 by singer Ed Sheeran. Before that, the attendance record was held by U2, who drew 63,802 fans in 2009.
