ICBC's Chinese and Punjabi speaking customers can now access information in their own primary language on icbc.com.

Many of icbc.com鈥檚 key services have been translated into Chinese and Punjabi, including information on how to get a driver鈥檚 licence, how to insure vehicles and how ICBC can help drivers get back on the road if they have a claim.

"Part of what makes British Columbia such a great place to live is its cultural diversity," said Jon Schubert, ICBC's president and CEO. "As B.C.'s preferred auto insurer we need to understand our customers and exceed their expectations, and we hope these new resources will help better meet those needs."

The links to the Chinese and Punjabi information are located in the upper right-hand corner on the home page of icbc.com. In addition to key information on driver licensing, Autoplan insurance and claims, customers can also use the locator drop-down menu to search for an autobody shop, Glass Express shop, claim centre, driver licensing office, Autoplan broker or chiropractor in their chosen language.

Last year, ICBC also introduced an on-demand, over-the-telephone translation service for customers who need language assistance during the handling of their claim. They are now able to converse freely with ICBC in more than 170 languages through an interpreter. A list of the language translations offered by the service can be found at: http://www.icbc.com/claims/How-claim/claim-translation.pdf.

Earlier in the year, ICBC also provided Chinese and Punjabi translations of its "At the scene of a crash" claims card to help customers remember all the vital information they need to gather in order to make a claim.

Over the next few months ICBC will consult with customers to gain valuable insights to guide further translation efforts. "We're committed to improving all of our customers' experiences and we'll continue to look at ways we can help better meet their needs," said Schubert.